453220

Gift, Novelty, and Souvenir Stores

This industry comprises establishments primarily engaged in retailing new gifts, novelty merchandise, souvenirs, greeting cards, seasonal and holiday decorations, and curios. Illustrative Examples: Balloon shops Greeting card shops Christmas stores Novelty shops Curio shops Souvenir shops Gift shops Fruit basket or fruit bouquet stores Cross-References. Establishments primarily engaged in--

["Retailing gifts and novelties via electronic home shopping, mail-order, or direct sale--are classified in Subsector 454, Nonstore Retailers;","Retailing stationery--are classified in Industry 453210, Office Supplies and Stationery Stores; and","Retailing used curios and novelties--are classified in Industry 453310, Used Merchandise Stores."]